GUT HEALTH New Product Development + Certification Want to be able to create and offer your consumers gut health focused products that actually stand out in the sea of food, beverage, supplement and nutraceutical gut health items that lack credibility, true innovation or differentiation, and efficacy? Want to feel supported in understanding the dosage required to actually be able to promote a benefit to consumers? Want to be able to market your products as having the stamp of approval from a leading registered dietitian in the gut health space? The GUT FEELING certification is the solution: By partnering with the GUT FEELING certification, you have the exclusive opportunity to work alongside industry leading prebiotic gut health registered dietitian, Kara Landau, and have her assist with unique gut health ingredient recommendations, dosages for efficacy, plus the opportunity to market the items with the GUT FEELING certification to help educate consumers and be recognised as offering truly functional products, that are dietitian supported, which has been shown to be a truly defining and desirable unique selling proposition. Kara’s innovative and credible way of developing new products in the gut health space has been recognised by some of the largest food companies across the globe, including Mondelez International and UNFI in the USA, together with numerous larger and smaller progressive brands operating within the Asia Pacific markets. Evidence of the true innovations she has created could be seen first hand under the Uplift Food brand whereby Kara launched and received a patent for the innovation of a prebiotic + probiotic cookie that truly supports gut health, Prebiotic Puffs, the first clinically supported prebiotic gut health puff that also was the highest fiber puff available on the market, together with Prebiotic Bliss Bites, a truly functional prebiotic bite, that won the Mindfulness Awards for best bite on the market out of over 1650 applicants. Kara has worked alongside food industry clients, helping shape new product development in the health food space. She has assisted with idea generation for new players in the market, to as far down the line as product extension strategy formulation with major established global enterprises. Having over 15 years experience supporting the formulations of unique healthy packaged foods that appeal to either specific target markets, or to the mass population, Kara is able to assist new product development that will be ahead of the competitors in the gut health space, and craft new specialized spaces in the market. With a personal passion for researching available healthy food products globally, Kara posses a deep knowledge of ingredients that can be utilized to bring about the desired nutritional claims which will align with a companies strategic position of offering healthy choices to their customers no matter which geographic region you are focused. To learn more about opportunities to work together and promote your products with the GUT FEELING seal of approval, simply reach out directly to Kara to learn next steps.
